Cookie Policy

Cookies and Similar Technologies

Our Privacy Policy explains our principles for collecting, processing, and storing information you submit through our website. This Cookie Policy specifically explains how we use cookies and other similar technologies, the types of cookies we deploy, and the options you have to manage them.

What Are Cookies?

Cookies are small data files stored on the hard drive of your computer or mobile device by a website. IMDAD uses cookies to enhance your experience on our Website and to provide a more personalized and interactive service.

We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our website.

We use two broad categories of cookies:

  1. First-party cookies: These are served directly by us to your device and are used to recognize your computer or mobile device when it revisits our Website.
  2. Third-party cookies: These are set by service providers on our Website, and can be used by such service providers to recognize your computer or mobile device when it visits other websites or online services.

Information We Collect Using Cookies

Cookies and similar technologies may collect personal information, including:

  • Unique IDs
  • IP addresses
  • Browser and device details
  • Pages visited and time spent
  • Referring websites
  • Usage patterns on our Website
  • Conversion data and interactions with advertisements

Types of Cookies We Use and Why

  1. Essential Cookies
  • Purpose: These cookies and similar technologies are essential to provide you with services available through our Website and to enable you to use some of its features. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
  • Data: These cookies and similar technologies collect personal information, such as unique IDs, IP addresses, device information, OS/browser type, and other similar data, that are used to create information about traffic to our Website and how users use our Website.
  • Example: The information gathered may include the number of visitors to our Website, the websites that referred them to our Website, the pages they visited on our Website, what time of day they visited our Website, whether they have visited our Website before, and other similar information.
  • Note: No personal identification information can be done through these cookies (i.e., we can’t identify the visitor’s profile).
  1. Analytics and Performance Cookies
  • Purpose: These cookies help us understand how visitors interact with the Website, improve user experience, and optimize performance.
  • Data: Tracks usage patterns, visitor numbers, and website performance metrics.
  • Tools We Use:
    • Google Analytics 4 (GA4): Provides detailed insights about user behavior, page performance, and conversion tracking. You can learn more about Google Analytics here and manage preferences with their opt-out tool.
    • Google Tag Manager: Helps us deploy and manage various tracking tags without modifying our website code. This tool doesn’t directly collect data but facilitates the functioning of other analytics tools.
    • Google Search Console: Helps us monitor and maintain our website’s presence in Google Search results and understand how Google views our site.
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  1. Social Media and Advertising Cookies
  • Purpose: These cookies enable social sharing, track user engagement with our content, and deliver personalized advertising.
  • Data: Records activities such as shares, likes, comments, ad interactions, and conversions.
  • Tools We Use:
    • Meta Pixel: Tracks conversions from Facebook ads, optimizes ads based on collected data, builds targeted audiences for future ads, and remarketing to people who have already taken some action on our website. Learn more here.
    • LinkedIn Insight Tag: Enables in-depth campaign reporting and helps uncover valuable insights about visitors interacting with our website. Learn more here.
    • Google Ads Conversion Tracker: Helps us measure the effectiveness of our Google advertising campaigns by tracking user actions after they click on our ads. Learn more here.
  • Note: For more details, see the privacy policies of these platforms linked above.
  1. Retargeting and Interest-based Advertising Cookies
  • Purpose: These cookies and similar technologies are used for “retargeting” and for interest-based advertising. Interest-based advertising includes various parties and services providers, including third-party data controllers, engaged in the processing of personal data in connection with personalized advertising.
  • Data: These parties may collect personal information such as unique IDs, IP addresses, device information, OS/browser type, and other similar data, as well as information about the ads you see and view to develop and assess aspects of a profile about you to deliver more relevant advertisements and offers and determine whether and how ads you see are effective.
  • Example: Ads may appear on other websites based on your activity on our Website. We may share with Google certain personal information (such as unique user ID) in connection with advertising provided through Google’s “Customer Match” service.
  • Note: These third parties may augment your profile with demographic and other preferences data derived from these observations, and may also track whether you view, interact with, or how often you have seen an ad. These parties may be able to identify you across sites, devices, and over time. Our advertising partners may combine information collected through our Website with other information they have independently collected relating to your web browser’s activities across their network of websites.

Log Data and Pixel Tags

Log Data: Like many website operators, we collect information that your browser sends whenever you visit our Website (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, and Usage Data such as the pages of our Website that you visit, the time and date of your visit, the time spent on those pages and other statistics. In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this data.

Pixel Tags: We may also use technologies that function similarly to cookies called pixel tags (which are also known as web beacons and clear GIFs) to track the actions of users on our website. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages. Pixel tags can be used, for example, to measure the success of our marketing campaigns and compile statistics about usage of the Website, so that we can better understand how users interact with our Website.

Managing Your Cookie Preferences

You can manage or delete cookies via your browser settings. Most browsers allow you to:

  • Block all cookies.
  • Clear existing cookies.
  • Receive notifications before storing a new cookie.

Additionally, you can opt out of certain tracking technologies through these service-specific opt-out mechanisms:

We are also committed to implementing a cookie consent management tool on our website that will allow you to selectively accept or decline non-essential cookies.

Note: Blocking or deleting cookies may limit certain features or functionality on our Website.

What Are Your Choices Regarding Cookies?

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser. You can also:

  • Adjust your browser settings to refuse some or all cookies.
  • Refer to your browser’s help menu for instructions on cookie management.
  • Use the opt-out mechanisms provided by our analytics and advertising partners mentioned above.

Please note, however, that if you delete cookies or refuse to accept them:

  • You may not be able to store your preferences
  • Some of our pages might not display properly
  • You might not be able to use all of the features we offer
  • You will still be able to access essential services and submit applications after you provide us with your consent to the privacy policy and terms and conditions

The above would depend on which cookies you choose to reject or delete.

Data Retention

Different cookies have different lifespans:

  • Session cookies: These are temporary and are deleted when you close your browser.
  • Persistent cookies: These remain on your device until they expire or are deleted manually. The duration varies by cookie purpose, typically ranging from a few days to several months.

International Data Transfers

Information collected by cookies may be transferred, stored, and processed in any country where we have operations or where we engage service providers. By using our Website, you consent to the transfer of information to countries outside of your country of residence, which may have different data protection rules.

Changes to This Cookie Policy

We may update this policy from time to time. Changes will be reflected on this page, and your continued use of the Website constitutes acceptance of the updated policy. Significant changes will be communicated through a notice on our Website.

Contact Us

For questions or additional information about this policy or our use of cookies and similar technologies, please email us at   [email protected]

Last Updated: March 2025